Jim Erickson

It’s not what you say, or even how you say it. It’s about how you make people feel. Telling a story in a still image is what I spent the first part of my life doing. Traveling long distances, enduring long production meetings, laughing with the crew and developing a rapport with the talent at lightning speed. The world of a lifestyle photographer is charged with thousands of psychic moments. When you are the generator of emotions, the solver of problems, the calm in the storm, it’s a wild ride. Exceeding expectations and good communications skills are the foundations of image making. Video is a bigger palette, a more engaging medium to tweak the viewer's interest. Once I started shooting motion, I couldn’t stop looking. The emotion gets bigger and more powerful. Get close…get personal…and when you feel it’s an uncomfortable moment, keep shooting. It is after all the moment between moments that we all relate to as a tribe. Jim Erickson